Naming rights sold for Baltimore MLK parade
Laura Vozzella in Sunday’s Sun:
Baltimore isn’t having a Martin Luther King Jr. parade tomorrow. It’s having a “Martin Luther King, Jr. Parade Presented by Forman Mills.” Since when does the city parade have a corporate sponsor? Since 2004, it turns out. Parade naming rights are a lot cheaper than the stadium variety. It cost the uniform and clothing company a low, low $7,500.
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I’ll guess that PSINET isn’t interested.
Comment by west_rhino — January 21, 2008 @ 11:14 am