Naming rights sold for Baltimore MLK parade

Laura Vozzella in Sunday’s Sun:

Baltimore isn’t having a Martin Luther King Jr. parade tomorrow. It’s having a “Martin Luther King, Jr. Parade Presented by Forman Mills.” Since when does the city parade have a corporate sponsor? Since 2004, it turns out. Parade naming rights are a lot cheaper than the stadium variety. It cost the uniform and clothing company a low, low $7,500.