For Immediate Release:
Dec. 8, 2009

MEDIA WORKS ADDS SIX PROFESSIONALS TO STAFF
Agency Hires to Handle New $30 Million Account

(Baltimore) — Media Works, Ltd., the Baltimore-based media planning and buying agency that was recently selected by the Van Tuyl Automotive Group as its exclusive resource for media research, planning and buying, has hired six media professionals to handle the $30 million account.

Tony Mastromatteo and Amy Davis have joined Media Works’ media planning and buying team for Van Tuyl’s 75 automobile dealerships and will be supported by newly hired Media Assistants Lauren Barnaba, Mallory Stern and Beth Jenkins.

Mastromatteo comes to Media Works as a Media Planner and Buyer from his most recent position as founder of Evolution Media Group. He has nearly a decade of experience in the media industry and is also an adjunct faculty member of Towson University’s Mass Communications Department.

Davis, most recently working in radio sales for stations in Baltimore and Washington, D.C., returns to Media Works as Media Buyer. Her first position after graduating Towson University in 2004 was as a media assistant at Media Works.

Also joining the firm is Jill Hammock who serves as Office Manager. Previously, Hammock was a Project Coordinator in the Marketing Department of Erickson Retirement Communities. She holds a degree in Accounting and Economics from Gettysburg College.

“Each of these professionals brings experience and expertise to the firm and to Van Tuyl that will ensure a strategic and effective media approach to planning and buying broadcast, print and out-of-home media for its dealerships in the Midwest and Southwest,” said Jody Berg, founder and CEO of Media Works.

Media Works was founded in 1989 to provide an alternative to the old advertising mentality of “spend, spend, spend,” and has grown the firm to include more than 20 full-time professionals and support staff serving a range of clients. In 2006, Michele Selby, also a seasoned media communications expert, joined Media Works and since then the firm has added Maryland Department of Business and Economic Development, Maryland Department of Housing and Community Development, Baltimore Washington Medical Center, Sylvan Learning Systems, and Kiddie Academy to its client roster.

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